Ranjeet (RJ) Ahluwalia Founder and Managing Director

With over two decades of experience in genetic research, healthcare marketing, and advertising, RJ recognized a recurring challenge—brands often uncover valuable behavioral insights but apply them too narrowly.

This inspired the creation of Silbospark. We bring together a global network of behavioral scientists, marketing strategists, and creatives to uncover latent opportunities for your brands.

Through our behavioral blueprinting process, we transform insights into focused strategies and actionable tactics—unlocking new opportunities that drive brand growth.